The tour revolved around a custom-built, Open-branded, authentic English-style pop-up pub. Traveling in a branded sprinter van, the pub was displayed to thousands of consumers at festivals, Topgolf locations, golf courses, and partner offices. In addition to having photos taken, of-age consumers had the choice between three beverage options at the pop-up pub, including Loch Lomond Original Single Malt Scotch Whisky, Loch Lomond 12 Year and 18 Year Old Single Malt Scotch Whisky, and Sweet Victory, a Loch Lomond mixed lemon, honey and ginger whisky cocktail.