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Holiday Pop-Up Shop

TEREZ

OBJECTIVE

This sassy fashion brand had been making waves with their presence online and in department store installations, but had never carved out a physical space that was truly their own. For the holiday season it was time for Terez to make a statement and define themselves as a brand with a retail environment that expressed their unique and indomitable style.
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SOLUTIONS

A pop-up retail shop was envisioned and a location secured in fashionable SoHo. Drawing inspiration from the brand’s NYC roots, an urban theme was incorporated into the design - with a Terez twist. Familiar city structures were given unfamiliar treatments including bold colors, exaggerated dimensions, and slightly skewed arrangements. At the center of it all was a towering three-story tree that encouraged shoppers to send positive affirmations into its branches - and when they did it would return an affirmation to them.

Results

The environment created was a perfect expression of the brand’s essence and caught the attention of shoppers, the media, and tastemaking influencers alike. In fact, the Terez pop-up was seen as such a success it was extended for an additional six weeks beyond the original closing date.

OBJECTIVE

This sassy fashion brand had been making waves with their presence online and in department store installations, but had never carved out a physical space that was truly their own. For the holiday season it was time for Terez to make a statement and define themselves as a brand with a retail environment that expressed their unique and indomitable style.

SOLUTIONS

A pop-up retail shop was envisioned and a location secured in fashionable SoHo. Drawing inspiration from the brand’s NYC roots, an urban theme was incorporated into the design - with a Terez twist. Familiar city structures were given unfamiliar treatments including bold colors, exaggerated dimensions, and slightly skewed arrangements. At the center of it all was a towering three-story tree that encouraged shoppers to send positive affirmations into its branches - and when they did it would return an affirmation to them.

Results

The environment created was a perfect expression of the brand’s essence and caught the attention of shoppers, the media, and tastemaking influencers alike. In fact, the Terez pop-up was seen as such a success it was extended for an additional six weeks beyond the original closing date.
No items found.

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