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Good Truck Fleet Tour

Pop-ups & Deliveries

U.S. Bank

OBJECTIVE

During challenging times for everyone, how can the small businesses that are the support system of a community be supported themselves? U.S. Bank wanted to develop a turnkey mobile solution that could be deployed around the country safely and effectively amidst a pandemic that could provide much-needed support for U.S. Bank small business customers.
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SOLUTIONS

The U.S. Bank “Good Truck” fleet activates in key markets across the country near daily, bringing goodwill to communities by distributing food, products and services usually provided by small business customers to consumers at branches, grocery stores and public spaces.

Results

The fleet of trucks’ continual activation (300 and counting) in major markets across the country builds brand awareness and allows bankers to engage with customers one-on-one at a time when direct connection is challenging.

OBJECTIVE

During challenging times for everyone, how can the small businesses that are the support system of a community be supported themselves? U.S. Bank wanted to develop a turnkey mobile solution that could be deployed around the country safely and effectively amidst a pandemic that could provide much-needed support for U.S. Bank small business customers.

SOLUTIONS

The U.S. Bank “Good Truck” fleet activates in key markets across the country near daily, bringing goodwill to communities by distributing food, products and services usually provided by small business customers to consumers at branches, grocery stores and public spaces.

Results

The fleet of trucks’ continual activation (300 and counting) in major markets across the country builds brand awareness and allows bankers to engage with customers one-on-one at a time when direct connection is challenging.
No items found.

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