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ROAD TO RYDER

Ryder Cup Influencer Content Creation Tour

NBC SPORTS

OBJECTIVE

The Ryder Cup is known worldwide as an event most golf fans would travel any distance to witness. In that spirit, CLAMOR devised a way for unique content to be generated during a pandemic that also drove excitement for the Ryder Cup at Whistling Straits on NBC.
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SOLUTIONS

Popular golf influencer Josh Mayer was sent on an epic road trip to visit other influencers across the country, creating collaborative multi-platform social content throughout his journey to The Ryder Cup at Whistling Straits. The RV was equipped with a custom built netting system that allowed influencers to participate in longest drive competitions directly attached to the vehicle that would power the “drive” to Whistling Straits.

Results

The Road To Ryder trip covered 3,500 miles, traveled to 18 states and visited 11 influencers who created content that resonated authentically with fans, creating excitement for the Ryder Cup and increasing social follower counts all along the way.

OBJECTIVE

The Ryder Cup is known worldwide as an event most golf fans would travel any distance to witness. In that spirit, CLAMOR devised a way for unique content to be generated during a pandemic that also drove excitement for the Ryder Cup at Whistling Straits on NBC.

SOLUTIONS

Popular golf influencer Josh Mayer was sent on an epic road trip to visit other influencers across the country, creating collaborative multi-platform social content throughout his journey to The Ryder Cup at Whistling Straits. The RV was equipped with a custom built netting system that allowed influencers to participate in longest drive competitions directly attached to the vehicle that would power the “drive” to Whistling Straits.

Results

The Road To Ryder trip covered 3,500 miles, traveled to 18 states and visited 11 influencers who created content that resonated authentically with fans, creating excitement for the Ryder Cup and increasing social follower counts all along the way.
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