The answer smartly combined signature elements of the TPC Sawgrass experience: The official cocktail–The Sawgrass Splash–and the 17th “Floating Green.” By collaborating with a glassblower to create custom drinkware, a chillable glass replica of the 17th literally floated in the cocktail while keeping it cool. The glassware, cocktail recipe and accompanying coasters were housed in a custom display box meant to be enjoyed while watching the tournament year after year and sent to talent, influencers and celebrities leading up to the event.
Hundreds of Sawgrass Splash curated kits were produced and sent to influencers who shared Sawgrass Splash drink recipes and gave their audiences a chance to win their own set. THE PLAYERS Championship 2021 enjoyed increased viewership, and viewers certainly enjoyed watching with beverage in hand. Cheers to that.