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SNF Grill

Sunday Night Football

NBC Sports

OBJECTIVE

Typically, NBC supports its primetime sensation Sunday Night Football broadcast with its touring SNF Bus experience. However, with the Bus’ enclosed environment not being conducive to social distancing guidelines and fans not attending games in person, NBC needed a pivot.
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SOLUTIONS

NBC decided to bring the game day experience to front-line workers with a custom-built concession trailer serving authentic stadium fare by the very chefs who would typically be preparing it on game-day. The SNF Grill continues the tradition of visiting host team markets each week making stops at fire stations, hospitals, animal shelters, etc. to bring a bit of the stadium experience directly to those who deserve it most.

Results

The SNF Grill is making a splash in every market, drawing significant earned media through local and national outlets as well as driving social media buzz.

OBJECTIVE

Typically, NBC supports its primetime sensation Sunday Night Football broadcast with its touring SNF Bus experience. However, with the Bus’ enclosed environment not being conducive to social distancing guidelines and fans not attending games in person, NBC needed a pivot.

SOLUTIONS

NBC decided to bring the game day experience to front-line workers with a custom-built concession trailer serving authentic stadium fare by the very chefs who would typically be preparing it on game-day. The SNF Grill continues the tradition of visiting host team markets each week making stops at fire stations, hospitals, animal shelters, etc. to bring a bit of the stadium experience directly to those who deserve it most.

Results

The SNF Grill is making a splash in every market, drawing significant earned media through local and national outlets as well as driving social media buzz.
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