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SNF Grill

Sunday Night Football

NBC Sports

OBJECTIVE

Typically, NBC supports its primetime sensation Sunday Night Football broadcast with its touring SNF Bus experience. However, with the Bus’ enclosed environment not being conducive to social distancing guidelines and fans not attending games in person, the ask became: How can a football tradition be used to do good in communities across the nation when it’s needed most?
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SOLUTIONS

NBC decided to bring the game day experience to front-line workers with a custom-built concession trailer serving authentic stadium fare by the very chefs who would typically be preparing it on game-day. The SNF Grill continues the tradition of visiting host team markets each week making stops at fire stations, hospitals, animal shelters, etc. to bring a bit of the stadium experience directly to those who deserve it most.

Results

The SNF Grill made a difference in every market, drawing significant earned media through local and national outlets, driving social media buzz and of course, by rewarding the heroes found off the field.

OBJECTIVE

Typically, NBC supports its primetime sensation Sunday Night Football broadcast with its touring SNF Bus experience. However, with the Bus’ enclosed environment not being conducive to social distancing guidelines and fans not attending games in person, the ask became: How can a football tradition be used to do good in communities across the nation when it’s needed most?

SOLUTIONS

NBC decided to bring the game day experience to front-line workers with a custom-built concession trailer serving authentic stadium fare by the very chefs who would typically be preparing it on game-day. The SNF Grill continues the tradition of visiting host team markets each week making stops at fire stations, hospitals, animal shelters, etc. to bring a bit of the stadium experience directly to those who deserve it most.

Results

The SNF Grill made a difference in every market, drawing significant earned media through local and national outlets, driving social media buzz and of course, by rewarding the heroes found off the field.
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