The tour revolved around a custom-built, Open-branded, authentic English-style pop-up pub. Traveling in a branded sprinter van, the pub was displayed to thousands of consumers at festivals, Topgolf locations, golf courses, and partner offices. In addition to having photos taken, of-age consumers had the choice between three beverage options at the pop-up pub, including Loch Lomond Original Single Malt Scotch Whisky, Loch Lomond 12 Year and 18 Year Old Single Malt Scotch Whisky, and Sweet Victory, a Loch Lomond mixed lemon, honey and ginger whisky cocktail.
After three years of nationwide tours, the Golf Channel Claret Jug Tour has reached over 50,000 people at over 80 events. Education surrounding the oldest trophy in golf and the very first of all four majors has been one highlight of the reach the tour has been able to garner.