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Berry Together Campaign

Driscoll's

OBJECTIVE

In order to spread the word that things are #BerryTogether, Driscoll’s wanted to connect with people in an authentic and meaningful way. And what better way than to come together over a treat of premium berries.

SOLUTIONS

A custom-built food truck, resembling a basket of berries, was used as a platform to sample at over 50 events and retailers throughout the summer. Guests could choose from a variety of berry-centric treats and then engage in some family-friendly berry-themed activities or get their picture taken at the #BerryTogether photo wall.

Results

The Driscoll’s #BerryTogether tour was hard not to love, and brought excitement and joy wherever it went. People were drawn to it, enabling the team to distribute nearly 125,000 total servings at 100+ events along the way. The truck itself became a notable sight, earning an estimated 1,700,000 impressions.

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