FORD ESCAPE THE ROOM
FORD ESCAPE THE ROOM was created in partnership with ETR’s creator Victor Blake and launched in New York City last June for 4 days at the historic Moynihan Station in Midtown Manhattan. The event allowed media and consumers to navigate the enormous puzzle using the Ford Escape and it’s technology/features to unlock clues and solve puzzles (ie foot activated lift gate, perpendicular park assist (self driving), FordPass app, etc.).
The effort provided Ford the opportunity to showcase its relevancy to a millennial audience by partnering with a culturally popular property like ETR and reinventing the test drive.