As a part of Super Bowl Live, a large footprint was created housing five interactive elements all tied together in a comprehensive fan experience. From cleverly themed kitten dioramas to a photo opp with the “Hissman” trophy, fans were able to see, experience, and interact with the Kitten Bowl like never before.
Kitten Bowl V Live was a smash hit, drawing over capacity lines throughout the 10 day event, resulting in over 100,000 unique, in-person visits. The media found the story as irresistible as the kittens and it garnered wide coverage both locally and nationally; spanning print, television, radio, and social, earning over 300,000,000 impressions. And most importantly, every one of the 72 kittens available for adoption found their fur-ever home.