kitten bowl

 
 

To support a Super Bowl LII partnership and game-day broadcast of The Kitten Bowl, Hallmark Channel created an immersive experience in the heart of Super Bowl Live in Minneapolis. 

The custom space featured a stadium, locker room and "purr-king" lot for kittens to play within, "Hisss-man" trophy and other touch points for consumers. Over 100,000 people attended the event throughout its 10-run; every kitten was adopted through North Shore Animal League.