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lake tahoe pop-up shop

Shop with Golf



NBC’s new commerce and content platform, Shop with Golf, needed to make a big splash to gain brand awareness and showcase its wide range of golf / lifestyle merchandise and brands including Bill Murray’s William Murray collection.


The brand custom-built a pop-up shop at the marquee celebrity golf tournament American Century Classic on the shores of Lake Tahoe. The pop-up featured merchandise from 10 partners available for sale on-site, a fully-stocked bar, and a 50’ putt challenge where winners won high-end merchandise from brands like Palm, J. Lindberg and Bald Head Blues.


The Shop with Golf pop-up was a success in its sales goals and reach, selling the majority of inventory available, engaging thousands of fans, influencers and celebrities over 5 days and showing up on air throughout the course of the tournament.

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