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Good truck fleet tour

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U.S. Bank

OBJECTIVE

U.S. Bank wanted to develop a turnkey mobile solution that could be deployed around the country safely and effectively amidst a pandemic. The goals include providing much-needed support for U.S. Bank small business customers negatively affected by COVID-19, bringing value to everyday customers, and providing revenue drivers, customer engagement, marketing benefits, and more.

SOLUTIONS

The U.S. Bank “Good Truck” fleet activates in key markets across the country near daily, bringing goodwill to communities by distributing food, products and services, usually provided by small business customers, to consumers at branches, grocery stores and public spaces.

Results

The fleet of 5 trucks’ continual activation in major markets across the country build brand awareness and allow bankers to engage with customers one-on-one at a time when direct connection is challenging.

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