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Zen zone

Super Bowl LIV

Sleep Number

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OBJECTIVE

As a part of the Super Bowl LIV Experience, Sleep Number was uniquely positioned to remind fans that better sleep means better performance.

SOLUTIONS

To bring that message to life, CLAMOR and Sleep Number created a completely new and innovative relaxation challenge. Utilizing technology that turns brainwaves into motion, fans competed to see who could be more relaxed throughout the game. The more calm the player became, the more the football moved toward the opponent’s end zone.

Results

The Zen Zone was consistently the busiest part of Sleep Number’s activation and pulled people into the footprint, a key goal for the program. Fan engagement was at near capacity, and the Zen Zone outperformed previous year’s results by nearly 258%.

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