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Golf Channel and NBC Sports created the “Chip Truck,” a mobile replica of the 18th green at Winged Foot. It then traveled the East Coast, giving fans a chance to sink a hole-in-one for tickets to next year’s tournament.
The Chip Truck was featured on-air on TODAY Show, NHL, Premier League and Tour de France broadcasts and enjoyed visibility at dozens of stops in the week leading up to the U.S. Open. Additionally, the truck won an Ex Award in the highly competitive Best Sports Activation category.