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Chip Truck

U.S. Open

Golf Channel

OBJECTIVE

With the US Open coming home to NBC in 2020 but with no fans allowed at host course Winged Foot, the network sought to bring the experience directly to the fans and create buzz throughout the sports community. The U.S. Open returned home to NBC in 2020. But with no fans allowed at host course Winged Foot, how could sports fans experience the course in both a buzzworthy way, and in a way that drew attention to the broadcast by a broader sports-loving community?
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SOLUTIONS

Golf Channel and NBC Sports created the “Chip Truck,” a mobile replica of the 18th green at Winged Foot. It then traveled the East Coast, giving fans a chance to sink a hole-in-one for tickets to next year’s tournament.

Results

The Chip Truck was featured on-air on TODAY Show, NHL, Premier League and Tour de France broadcasts and enjoyed visibility at dozens of stops in the week leading up to the U.S. Open. Additionally, the truck won an Ex Award in the highly competitive Best Sports Activation category.

OBJECTIVE

With the US Open coming home to NBC in 2020 but with no fans allowed at host course Winged Foot, the network sought to bring the experience directly to the fans and create buzz throughout the sports community. The U.S. Open returned home to NBC in 2020. But with no fans allowed at host course Winged Foot, how could sports fans experience the course in both a buzzworthy way, and in a way that drew attention to the broadcast by a broader sports-loving community?

SOLUTIONS

Golf Channel and NBC Sports created the “Chip Truck,” a mobile replica of the 18th green at Winged Foot. It then traveled the East Coast, giving fans a chance to sink a hole-in-one for tickets to next year’s tournament.

Results

The Chip Truck was featured on-air on TODAY Show, NHL, Premier League and Tour de France broadcasts and enjoyed visibility at dozens of stops in the week leading up to the U.S. Open. Additionally, the truck won an Ex Award in the highly competitive Best Sports Activation category.
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