The answer? A mobile tour centered on berry sampling and “sweetened” versions of purposefully lo-fi touchpoints. Instead of a standard product sample, guests could order “shareberry-sized” treats made for two and napkins were pulled from a “compliment dispenser.” From there, jotting a kind note on berry-inspired postcards and dropping it in an on-site mailbox brought smiles well beyond the activation space, as did a shareable photo wall.