The answer? A mobile tour centered on berry sampling and “sweetened” versions of purposefully lo-fi touchpoints. Instead of a standard product sample, guests could order “sharberry-sized” treats made for two and napkins were pulled from a “compliment dispenser.” From there, jotting a kind note on berry-inspired postcards and dropping it in an on-site mailbox brought smiles well beyond the activation space, as did a sharable photo wall.
Staying true to the campaign by connecting in simple, meaningful ways has created memories and an appetite for more. While currently activating throughout the Northeast market, the tour has already been extended with additional dates in Boston and New York.