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Leading up to the delayed 2020 Summer Games in Tokyo, CLAMOR created the official state-side Olympic Rings, mounted to a 53’ trailer that toured across the country, stopping in LA, Chicago, Miami, Orlando, DC & NYC. The tour successfully drummed up excitement for the 2020 Tokyo Olympic Games in each market.
The tour engaged 21,000 consumers and generated 450 million+ media impressions including on-air visibility during Olympic broadcasts and the TODAY Show, along with affiliate coverage and regional sports networks. Not only that, the tour was so successful, it was activated again for the 2022 Winter Games.