If football fans can’t go to the pub, President Cheese could bring the pub to them. Or to one superfan family at least. To celebrate snack-sized pub cheese, the Snack-Sized Pub was created (max occupancy: 2) and sent to the home of one lucky Tampa Bay Buccaneers superfan so he could enjoy the big game in style. Featuring pub favorites like a TV, dart board, an expert bartender, and - of course - pub cheese, the Snack-Sized Pub delivered a full-sized experience.
Beyond thrilling one fan’s family (and making a customer for life) the content captured at the Super Bowl event was used to drive earned media pickups throughout the Super Bowl week and beyond. The effort served as a launchpad for the program where the pub will travel to grocery chains around the country sampling President Cheese.