If football fans can’t go to the pub, President Cheese could bring the pub to them. The mobile Snack-Sized Pub (Max Occupancy: 2) was created and launched at the home of one lucky Tampa Bay Buccaneers superfan so he could enjoy the big game in style. Featuring pub favorites like a TV, dart board, an expert bartender, and - of course - pub cheese, the Snack-Sized Pub delivered a full-sized experience for a Super Bowl super fan before hitting the road.
Beyond thrilling one fan’s family (and making a customer for life) the content captured at the Super Bowl event was used to drive earned media pickups throughout the Super Bowl week and beyond. The effort served as a launchpad for the program where the pub will travel to grocery chains, tailgates, breweries and more sampling President Cheese around the country.