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Across 36 markets, a fleet of luxury mobile showrooms housed a dynamic experience including live demonstrations, interactive product trials, educational content and Q&A sessions with Voluson product specialists. This premium, by-appointment engagement marks a drastic departure from traditional sales demos, which typically rely on securing space, waiting for a rep and moving cumbersome machines within the clinic setting.
Industry buzz was created by changing how reps sell their product: Getting to more decision makers faster and more affordably with an innovative go-to-market strategy. This lead to undeniable success, as the tour generated tens of millions in new business opportunities–a massive increase over previous efforts.