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GE Voluson Expert 22 Launch

Mobile Showrooms

GE

OBJECTIVE

The GE Voluson Expert 22 ultrasound machine sets a new standard of innovation and contributes to a healthier future of women’s healthcare. As such, it required a distinctive launch strategy.
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SOLUTIONS

Across 36 markets, a fleet of luxury mobile showrooms housed a dynamic experience including live demonstrations, interactive product trials, educational content and Q&A sessions with Voluson product specialists. This premium, by-appointment engagement marks a drastic departure from traditional sales demos, which typically rely on securing space, waiting for a rep and moving cumbersome machines within the clinic setting.

Results

The fleet continues to create industry buzz by changing how reps sell their products and helping doctors detect the undetectable for their patients. This is what excellence in women’s healthcare looks like.

OBJECTIVE

The GE Voluson Expert 22 ultrasound machine sets a new standard of innovation and contributes to a healthier future of women’s healthcare. As such, it required a distinctive launch strategy.

SOLUTIONS

Across 36 markets, a fleet of luxury mobile showrooms housed a dynamic experience including live demonstrations, interactive product trials, educational content and Q&A sessions with Voluson product specialists. This premium, by-appointment engagement marks a drastic departure from traditional sales demos, which typically rely on securing space, waiting for a rep and moving cumbersome machines within the clinic setting.

Results

The fleet continues to create industry buzz by changing how reps sell their products and helping doctors detect the undetectable for their patients. This is what excellence in women’s healthcare looks like.
No items found.

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