The program performed spectacularly, achieving the goal of elevating the fan experience as well as driving throughput and data capture. The primary goal of exceeding the previous record for visitors in a season was crushed, achieving 160% of that stretch goal while doing even better in terms of data capture, beating all previous records by nearly 300%. Along the way the program produced over 30,000 pieces of custom content which fans used for over 16,000 social shares, and to top it off, the tour earned an Ex Award for Best Mobile Marketing vehicle.