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Zen Zone

Super Bowl LIV Live

Sleep Number

OBJECTIVE

Athletes know that what happens off the field affects what happens on it, especially when it comes to preparation. Sleep Number knows this can be true for fans in their everyday life too, and came to the Super Bowl LIV Experience with the goal of reminding everyone that better sleep means better performance.
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SOLUTIONS

To bring that message to life, CLAMOR and Sleep Number created a completely new and innovative relaxation challenge. Utilizing technology that turns brainwaves into motion, fans competed to see who could be more relaxed throughout a game played simply by laying in bed. The more calm the player became, the more the football moved toward the opponent’s end zone.

Results

The Zen Zone was consistently the busiest part of Sleep Number’s activation and pulled people into the footprint, a key goal for the program. Fan engagement was at near capacity, and the Zen Zone outperformed previous year’s results by nearly 258%.

OBJECTIVE

Athletes know that what happens off the field affects what happens on it, especially when it comes to preparation. Sleep Number knows this can be true for fans in their everyday life too, and came to the Super Bowl LIV Experience with the goal of reminding everyone that better sleep means better performance.

SOLUTIONS

To bring that message to life, CLAMOR and Sleep Number created a completely new and innovative relaxation challenge. Utilizing technology that turns brainwaves into motion, fans competed to see who could be more relaxed throughout a game played simply by laying in bed. The more calm the player became, the more the football moved toward the opponent’s end zone.

Results

The Zen Zone was consistently the busiest part of Sleep Number’s activation and pulled people into the footprint, a key goal for the program. Fan engagement was at near capacity, and the Zen Zone outperformed previous year’s results by nearly 258%.
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