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To bring that message to life, CLAMOR and Sleep Number created a completely new and innovative relaxation challenge. Utilizing technology that turns brainwaves into motion, fans competed to see who could be more relaxed throughout a game played simply by laying in bed. The more calm the player became, the more the football moved toward the opponent’s end zone.
The Zen Zone was consistently the busiest part of Sleep Number’s activation and pulled people into the footprint, a key goal for the program. Fan engagement was at near capacity, and the Zen Zone outperformed previous year’s results by nearly 258%.